Concepedia

Edmund K. Hershberger

EK

Statistics

Publications

4

Citations

629

H-Index

4

Active since

2003

Affiliations

Georgia State University(Current)

Southern Illinois University Edwardsville

Edmund K. Hershberger is an author at Georgia State University specializing in management, marketing, and marketing communication.

Top concepts

MarketingManagementBusinessAdvertisingCommunicationConsumer ResearchInteractive MarketingMarketing CommunicationAdvertising EffectivenessUser Experience

Publications per year

2003–2005

4

Publications

4

The Impact of Content and Design Elements on Banner Advertising Click-through Rates

Ritu Lohtia, Naveen Donthu, Edmund K. Hershberger · Journal of Advertising Research · 2003 · 215 citations

Customer Satisfaction, Advertising, Banner Advertisements +14

The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates

Ritu Lothia, Naveen Donthu, Edmund K. Hershberger · Journal of Advertising Research · 2003 · 206 citations

Targeted Advertising, Consumer Research, Search Engine Marketing +21

Benchmarking marketing productivity using data envelopment analysis

Naveen Donthu, Edmund K. Hershberger, Talai Osmonbekov · Journal of Business Research · 2005 · 194 citations

Productivity, Marketing Analytics, Performance Benchmarking +7

Eelm: a replication and enhancement of the elaboration likelihood model for computer-mediated environments

Naveen Donthu, Edmund K. Hershberger · 2003 · 14 citations

Customer Satisfaction, Engineering, Online Experiment +29

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