Concepedia

Ritu Lothia

RL

Statistics

Publications

1

Citations

206

H-Index

1

Active since

2003

Affiliations

Southern Illinois University Edwardsville(Current)

Ritu Lothia is an author at Southern Illinois University Edwardsville specializing in advertising, visual marketing, and business.

Top concepts

BrandingBusinessMarketingManagementAdvertisingCommunicationVisual ContentMedia MarketingUser ExperienceVisual Marketing

Publications per year

2003–2003

1

Publications

1

The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates

Ritu Lothia, Naveen Donthu, Edmund K. Hershberger · Journal of Advertising Research · 2003 · 206 citations

Targeted Advertising, Consumer Research, Search Engine Marketing +21

1–1 of 1