Concepedia
Statistics
Publications
14
Citations
2K
H-Index
13
Active since
2006
Affiliations
University of Augsburg(Current)
Bauhaus-Universität Weimar
UNSW Sydney
Bowling Green State University
College of Business Administration
Michael Paul is an author at University of Augsburg specializing in marketing, business, and marketing management.
Publications per year
2006–2023
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig‐Thurau, Markus Groth, Michael Paul et al. · Journal of Marketing · 2006 · 735 citations
Business, Marketing, Psychology +15
Thorsten Hennig‐Thurau, Markus Groth, Michael Paul et al. · Journal of Marketing · 2006 · 542 citations
Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments
Markus Gahler, Jan F. Klein, Michael Paul · Journal of Service Research · 2022 · 157 citations · Full text
Business, Marketing, Marketing Management +17
Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
Oliver Emrich, Michael Paul, Thomas Rudolph · Journal of Retailing · 2015 · 153 citations · Full text
Business, Marketing, Marketing Management +15
Toward a theory of repeat purchase drivers for consumer services
Michael Paul, Thorsten Hennig‐Thurau, Dwayne D. Gremler et al. · Journal of the Academy of Marketing Science · 2008 · 121 citations
Business, Marketing, Marketing Management +14
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