2
Publications
142
Citations
2
H-Index
2016
Active since
Affiliations
Erasmus University Rotterdam(Current)
Bruno Jacobs is an author at Erasmus University Rotterdam specializing in digital marketing, consumer decision making, and consumer research.
Top concepts
BusinessEconomicsMarketingManagementStatisticsData ScienceConsumer ChoiceConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2016–2020
2
2
Understanding Large-Scale Dynamic Purchase Behavior
Bruno Jacobs, Dennis Fok · Marketing Science · 2020 · 11 citations · Full text
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