29
Publications
2K
Citations
22
H-Index
1998
Active since
P.B. Seetharaman is an author at Washington University in St. Louis specializing in marketing, business, and economics.
Top concepts
BusinessMarketingEconomicsManagementConsumer ResearchConsumer ChoiceConsumer BehaviorEconomic AnalysisBehavioral EconomicsMicroeconomics
Publications per year
1998–2022
29
29
Models of Multi-Category Choice Behavior
P.B. Seetharaman, Siddhartha Chib, Andrew Ainslie et al. · Marketing Letters · 2005 · 149 citations
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