Concepedia

Nitin Mehta

NM

Statistics

Publications

14

Citations

1.1K

H-Index

14

Active since

2003

Affiliations

University of Toronto(Current)

Carnegie Mellon University

Safdarjang Hospital

University of Minnesota

University of Alberta

Nitin Mehta is an author at University of Toronto specializing in consumer theory, social sciences, and consumer demand analysis.

Publications per year

2003–2021

14

Publications

14

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation

Nitin Mehta, Surendra Rajiv, Kannan Srinivasan · Marketing Science · 2003 · 376 citations

Social Sciences, Economics, Marketing +17

Models of Multi-Category Choice Behavior

P.B. Seetharaman, Siddhartha Chib, Andrew Ainslie et al. · Marketing Letters · 2005 · 149 citations

Social Sciences, Behavioral Sciences, Psychology +11

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

Shunyuan Zhang, Nitin Mehta, Param Vir Singh et al. · Marketing Science · 2021 · 109 citations

Social Sciences, Business Economics, Economics +14

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Nitin Mehta, Xinlei Chen, Om Narasimhan · Marketing Science · 2008 · 107 citations

Business, Marketing, Marketing Management +14

Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Nitin Mehta · Marketing Science · 2007 · 96 citations

Business, Economics, Marketing +15

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