Concepedia
Statistics
Publications
16
Citations
2.3K
H-Index
Active since
1999
Affiliations
University of Minnesota(Current)
University of British Columbia
London School of Economics and Political Science
University of Southern California
London Business School
Om Narasimhan is an author at University of Minnesota specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingEconomicsConsumer ResearchStrategic ManagementBusiness StrategyEconomic AnalysisInnovationConsumer Choice
Publications per year
1999–2020
Success in High-Technology Markets: Is Marketing Capability Critical?
Shantanu Dutta, Om Narasimhan, Surendra Rajiv · Marketing Science · 1999 · 707 citations
Innovation Evaluation, Firm Performance, Resource Integration +21
Conceptualizing and measuring capabilities: methodology and empirical application
Shantanu Dutta, Om Narasimhan, Surendra Rajiv · Strategic Management Journal · 2004 · 498 citations · Full text
Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
Om Narasimhan, Surendra Rajiv, Shantanu Dutta · Marketing Science · 2006 · 240 citations
Innovation Evaluation, High-technology Markets, Innovation Adoption +23
From Invention to Innovation: Conversion Ability in Product Development
Rajesh Chandy, Brigitte Hopstaken, Om Narasimhan et al. · Journal of Marketing Research · 2006 · 185 citations
Conversion Ability, Promising Drug Ideas, Innovation Management +18
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Raghunath Singh Rao, Om Narasimhan, George John · Marketing Science · 2009 · 135 citations
Trade, Consumer Research, Durable Goods Markets +16
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