Statistics
Publications
51
Citations
17.1K
H-Index
40
Active since
1982
George John is an author at University of Minnesota specializing in management, marketing, and business.
Publications per year
1982–2021
51
51
Do Norms Matter in Marketing Relationships?
Jan B. Heide, George John · Journal of Marketing · 1992 · 2.2K citations
Do Norms Matter in Marketing Relationships?
Jan B. Heide, George John · Journal of Marketing · 1992 · 997 citations
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