Jan B. Heide

Do Norms Matter in Marketing Relationships?

Jan B. Heide, George John · Journal of Marketing · 1992 · 2.2K citations

Business, Business Economics, Marketing +13

Interorganizational Governance in Marketing Channels

Jan B. Heide · Journal of Marketing · 1994 · 2K citations

Management, Marketing, Organization Studies +9

Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships

Jan B. Heide, George John · Journal of Marketing Research · 1990 · 1.9K citations

Management, Strategic Management, Supply Chain Management +13

Transaction Cost Analysis: Past, Present, and Future Applications

Aric Rindfleisch, Jan B. Heide · Journal of Marketing · 1997 · 1.7K citations

Management, Marketing, Marketing Management +14

The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels

Jan B. Heide, George John · Journal of Marketing · 1988 · 1.4K citations

Business, Accountancy, Finance +16