Concepedia
Statistics
Publications
36
Citations
10.1K
H-Index
28
Active since
1974
Affiliations
University of Wisconsin–Madison(Current)
Saint Joseph's University
University of Minnesota
Texas Tech University
Chapman University
John R. Nevin is an author at University of Wisconsin–Madison specializing in marketing, marketing management, and business.
Publications per year
1974–2012
Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships
Thomas G. Noordewier, George John, John R. Nevin · Journal of Marketing · 1990 · 1.6K citations
Management, Operations Management, Supply Chain Management +16
Communication Strategies in Marketing Channels: A Theoretical Perspective
Jakki J. Mohr, John R. Nevin · Journal of Marketing · 1990 · 1.4K citations
Management, Marketing, Marketing Management +14
Power in a Channel of Distribution: Sources and Consequences
Shelby D. Hunt, John R. Nevin · Journal of Marketing Research · 1974 · 850 citations
Management, Business Economics, Channel Management +8
Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
Jakki J. Mohr, Robert J. Fisher, John R. Nevin · Journal of Marketing · 1996 · 845 citations
Social Sciences, Communication, Marketing +17
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
John F. Gaski, John R. Nevin · Journal of Marketing Research · 1985 · 749 citations
Business, Marketing, Marketing Management +11
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