Publication | Closed Access
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
749
Citations
31
References
1985
Year
Differential EffectsAdvertisingBehavioral Decision MakingMarketing ChannelsInteractive MarketingPower TradingManagementConsumer ResearchMarketing CommunicationBusinessConsumer BehaviorMarketing ManagementPower SourcesMarketing TheoryCommunicationMarketingNoncoercive Power SourcesMarketing Channel
Though considerable research has been reported on the effects of coercive and noncoercive power sources in marketing channels, the particular effects of power sources that have been exercised, as o...
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