Concepedia

Raghunath Singh Rao

RS

Statistics

Publications

11

Citations

890

H-Index

11

Active since

2008

Affiliations

The University of Texas at Austin(Current)

University of Minnesota

Raghunath Singh Rao is an author at The University of Texas at Austin specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ChoiceConsumer ResearchDecision ScienceEconomic AnalysisBehavioral EconomicsExperimental EconomicsEconomics

Publications per year

2008–2024

11

Publications

11

The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others

Raghunath Singh Rao, Rajesh Chandy, Jaideep Prabhu · Journal of Marketing · 2008 · 243 citations

Marketing, New Ventures, New Drug +15

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Raghunath Singh Rao, Rajesh Chandy, Jaideep Prabhu · Journal of Marketing · 2008 · 191 citations

Entrepreneurial Innovation, Innovation Study, New Ventures Gain +10

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence

Raghunath Singh Rao, Om Narasimhan, George John · Marketing Science · 2009 · 135 citations

Trade, Consumer Research, Durable Goods Markets +16

Conspicuous Consumption and Dynamic Pricing

Raghunath Singh Rao, Richard Schaefer · Marketing Science · 2013 · 90 citations

Consumer Research, Status Benefits, Pricing Policy +18

Bonuses versus Commissions: A Field Study

Sunil Kishore, Raghunath Singh Rao, Om Narasimhan et al. · Journal of Marketing Research · 2013 · 67 citations

Productivity, Personnel Economics, Workforce Productivity +13

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