Concepedia

Surendra Rajiv

SR

18

Publications

2.9K

Citations

17

H-Index

1996

Active since

Affiliations

Carnegie Mellon University(Current)

National University of Singapore

University of Chicago

University of Southern California

University of Toronto

Surendra Rajiv is an author at Carnegie Mellon University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEconomicsBusiness StrategyConsumer ResearchNew Product DevelopmentProduct ManagementDesignTechnology

Publications per year

1996–2016

18

Publications

18

Success in High-Technology Markets: Is Marketing Capability Critical?

Shantanu Dutta, Om Narasimhan, Surendra Rajiv · Marketing Science · 1999 · 707 citations

Innovation Evaluation, Firm Performance, Resource Integration +21

Conceptualizing and measuring capabilities: methodology and empirical application

Shantanu Dutta, Om Narasimhan, Surendra Rajiv · Strategic Management Journal · 2004 · 498 citations · Full text

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation

Nitin Mehta, Surendra Rajiv, Kannan Srinivasan · Marketing Science · 2003 · 374 citations

Consideration Set Formation, Consumer Uncertainty, Behavioral Decision Making +25

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves

Om Narasimhan, Surendra Rajiv, Shantanu Dutta · Marketing Science · 2006 · 240 citations

Innovation Evaluation, High-technology Markets, Innovation Adoption +23

Information Technology Impact on Process Output and Quality

Tridas Mukhopadhyay, Surendra Rajiv, Kannan Srinivasan · Management Science · 1997 · 231 citations

Productivity, It Impact, Engineering +14

Rows per page

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