Choice Behavior
Choice Behavior is a behavioral phenomenon within the field of Behavior Analysis and Consumer Behavior that refers to the process by which an organism selects among two or more alternative courses of action, typically distinguished by the relative rates of responding allocated to available options in accordance with their respective reinforcer values.
4K
Publications
388.1K
Citations
7.7K
Authors
1.9K
Institutions
Publications per year
2017–2026
694
4K
The Framing of Decisions and the Psychology of Choice
Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations
A BEHAVIORAL MODEL OF RATIONAL CHOICE
Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations
Constructive Consumer Choice Processes
James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations
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1.9K
University College London
London, United Kingdom
41 h-index
138 publications
26.1K citations
The Ohio State University
Columbus, United States
39 h-index
83 publications
10.8K citations
New York University
New York, United States
38 h-index
92 publications
19.5K citations
Stanford University
Stanford, United States
38 h-index
89 publications
33.1K citations
University of Oxford
Oxford, United Kingdom
37 h-index
155 publications
18.3K citations
Duke University
Durham, United States
37 h-index
80 publications
14.7K citations
Princeton University
Princeton, United States
36 h-index
120 publications
33.3K citations
University of California San Diego
San Diego, United States
36 h-index
129 publications
9.1K citations
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320 publications · 26.3K citations
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85 publications · 10.1K citations
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61 publications · 10K citations
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JABA · 79 publications · 7K citations
41
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JCR · 53 publications · 16.5K citations
40
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