Concepedia

Heuristic Choice

Heuristic Choice is a decision-making strategy that belongs to the class of simplified cognitive processes, distinguished by its reliance on practical rules of thumb rather than exhaustive analysis to achieve efficient, though not necessarily optimal, outcomes under conditions of bounded rationality.

98

Publications

7.5K

Citations

236

Authors

138

Institutions

Publications per year

2017–2026

23

Parents

Publications

98

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 1.7K citations

, , +16

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 454 citations

, , +16

Cognitive abilities and superior decision making under risk: A protocol analysis and process model evaluation

Edward T. Cokely, Colleen M. Kelley · Judgment and Decision Making · 2009 · 435 citations · Full text

, , +16

MBE HgCdTe Technology: A Very General Solution to IR Detection, Described by “Rule 07”, a Very Convenient Heuristic

W. E. Tennant, Donald Lee, M. Zandian et al. · Journal of Electronic Materials · 2008 · 320 citations

, , +16

The Easy Path From Many To Much: the Numerosity Heuristic

Brett W. Pelham, T.T. Sumarta, Larissa Myaskovsky · Cognitive Psychology · 1994 · 318 citations

, , +7

1–5 of 98

Authors

236

  1. GG
    Gerd Gigerenzer

    Max Planck Institute for Human Development, Germany

    3 publications · 304 citations

    3

    h-index

  2. DG
    Daniel G. Goldstein

    Microsoft (United States), United States

    3 publications · 403 citations

    3

    h-index

  3. JW
    John W. Payne

    Duke University, United States

    3 publications · 2.3K citations

    3

    h-index

  4. JV
    J.J. Valenti

    Johns Hopkins University, United States

    2 publications · 71 citations

    2

    h-index

  5. PM
    Peter M. Todd

    Max Planck Institute for Human Development, Germany

    2 publications · 90 citations

    2

    h-index

1–5 of 236

Institutions

138

  1. Max Planck Institute for Human Development

    Berlin, Germany

    10 h-index

    17 publications

    1.6K citations

  2. Max Planck Society

    Munich, Germany

    4 h-index

    9 publications

    723 citations

  3. University of Warwick

    Coventry, United Kingdom

    4 h-index

    4 publications

    69 citations

  4. Duke University

    Durham, United States

    3 h-index

    4 publications

    2K citations

  5. Yale University

    New Haven, United States

    3 h-index

    4 publications

    109 citations

  6. Uniwersytet SWPS

    Warsaw, Poland

    2 h-index

    7 publications

    213 citations

  7. University of Missouri

    Columbia, United States

    2 h-index

    3 publications

    74 citations

  8. University of California San Diego

    San Diego, United States

    2 h-index

    3 publications

    62 citations

1–8 of 138

Venues

  1. Journal of Behavioral Decision Making

    5 publications · 312 citations

    5

    h-index

  2. Behavioral and Brain Sciences

    BBS · 3 publications · 64 citations

    3

    h-index

  3. Memory & Cognition

    2 publications · 58 citations

    2

    h-index

  4. Max Planck Digital Library

    Repository · 2 publications · 242 citations

    2

    h-index

  5. Journal of Accounting Research

    JAR · 2 publications · 48 citations

    2

    h-index

1–5