Assortment Choice is a decision-making process in consumer behavior research where the selection involves choosing a subset of alternatives from a larger available set, distinguished by its focus on the composition and size of the option array rather than on individual item preference alone.
127
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223
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147
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2017–2026
34
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127
Variety for sale: Mass customization or mass confusion?
Cynthia Huffman, Barbara E. Kahn · Journal of Retailing · 1998 · 890 citations · Full text
Stephen J. Hoch, Eric T. Bradlow, Brian Wansink · Marketing Science · 1999 · 475 citations
1–5 of 127
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223
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1–5 of 223
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147
University of Pennsylvania
Philadelphia, United States
11 h-index
16 publications
3.7K citations
Columbia University
New York, United States
9 h-index
14 publications
2K citations
Cornell University
Ithaca, United States
8 h-index
11 publications
491 citations
New York University
New York, United States
8 h-index
10 publications
538 citations
University of Southern California
Los Angeles, United States
7 h-index
10 publications
584 citations
Stanford University
Stanford, United States
6 h-index
8 publications
1.6K citations
University of California, Los Angeles
Los Angeles, United States
5 h-index
10 publications
1K citations
Massachusetts Institute of Technology
Cambridge, United States
5 h-index
11 publications
1.3K citations
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- Journal of Marketing Research
18 publications · 3.1K citations
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- Journal of Retailing
11 publications · 1.9K citations
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- Journal of Consumer Research
JCR · 11 publications · 2.3K citations
11
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- SSRN Electronic Journal
Repository · 11 publications · 265 citations
10
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- Management Science
6 publications · 530 citations
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