The Compromise Effect is a cognitive bias in choice behavior wherein individuals tend to select an intermediate option that appears as a compromise among alternatives, differing from other decision heuristics by its reliance on relative attribute extremity to influence preference toward moderate choices.
92
Publications
9.8K
Citations
205
Authors
153
Institutions
Publications per year
2017–2026
25
Variants
Compromise Effect Bias
Parents
Publications
92
The Effect of Forced Choice on Choice
Ravi Dhar, Itamar Simonson · Journal of Marketing Research · 2003 · 638 citations
1–5 of 92
Authors
205
- JK
7
h-index
- IS
5
h-index
- YC
4
h-index
- BV
4
h-index
- SC
4
h-index
1–5 of 205
Institutions
153
Auckland University of Technology
Auckland, New Zealand
7 h-index
14 publications
638 citations
National Chung Cheng University
Minxiong, Taiwan
5 h-index
11 publications
414 citations
National Taichung University of Education
Taichung, Taiwan
4 h-index
4 publications
154 citations
Otto-von-Guericke-Universität Magdeburg
Magdeburg, Germany
4 h-index
11 publications
410 citations
Yale University
New Haven, United States
4 h-index
5 publications
1.1K citations
Bond University
Gold Coast, Australia
3 h-index
3 publications
119 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
3 h-index
4 publications
206 citations
University of California San Diego
San Diego, United States
3 h-index
3 publications
416 citations
1–8 of 153
Venues
- Journal of Marketing Research
7 publications · 3.4K citations
7
h-index
- Psychology and Marketing
5 publications · 208 citations
5
h-index
- Marketing Letters
4 publications · 210 citations
4
h-index
- Journal of Travel Research
JTR · 3 publications · 151 citations
3
h-index
- SSRN Electronic Journal
Repository · 3 publications · 111 citations
3
h-index
1–5