Yin‐Hui Cheng - Concepedia

Author

Yin‐Hui Cheng

National Taichung University of Education ORCID

Also Known As

Cheng, Y, Yin-Hui Cheng, Yinjie Cheng, Yin‐Hui Cheng

Publications

420

Citations

H-Index

Concepts

All Affiliations

National Taichung University of Education National Chung Cheng University Aletheia University National Yunlin University of Science and Technology

About

Yin‐Hui Cheng is an author at National Taichung University of Education specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	195
2	Business	6	6	117
3	Social Sciences	4	4	131
4	Law	2	2	41
5	Arts	1	1	15

Yin‐Hui Cheng

Publications

359

Citations

H-Index

Page 1

	Year	Citations
The impact of self‐confidence on the compromise effect Shih‐Chieh Chuang, Yin‐Hui Cheng, Chia‐Jung Chang, International Journal of Psychology	2012	67
The Effect of Companion's Gender on Impulsive Purchasing: The Moderating Factor of Cohesiveness and Susceptibility to Interpersonal Influence Yin‐Hui Cheng, Shih‐Chieh Chuang, Sui‐Min Wang, Journal of Applied Social Psychology Behavioral Decision MakingConsumer StudySocial PsychologyInterpersonal InfluenceConsumer Research	2012	51
The Compromise Effect in Choosing for Others Chung‐Chau Chang, Shih‐Chieh Chuang, Yin‐Hui Cheng, Journal of Behavioral Decision Making NegotiationBehavioral Decision MakingChoice TheorySocial PsychologyConsumer Research	2011	46
Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry Yin‐Hui Cheng, Fu-Yung Kuan, Shih‐Chieh Chuang, Scientometrics Patent PoolEmpirical StudyPatent DraftingPatent QualityPatent Analysis	2009	30
The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator Shih‐Chieh Chuang, Chia-Ching Tsai, Yin‐Hui Cheng, Journal of Business and Psychology MarketingBrand EquityAttitudes Toward AdvertisementsInteractive MarketingManagement	2009	25
Do brooding and polygamy behaviors exist on Cretaceous oviraptoroid dinosaurs of China: a paleobiological perspective Tzu-Shen Yang, Yin‐Hui Cheng, Kun Yang EGUGA Paleobiological PerspectivePolygamy BehaviorsEvolutionary BiologyPaleoanthropologyCretaceous Period	2012	23
The influence of suggestions of reference groups in the compromise effect Shih‐Chieh Chuang, Yin‐Hui Cheng, Chun‐Ting Hsu Journal of Economic Psychology Small Group ResearchNegotiationPublic PolicyCollective ChoiceMajority Influence	2011	19
The effect of incomplete information on the compromise effect Shih‐Chieh Chuang, Danny Tengti Kao, Yin‐Hui Cheng, Judgment and Decision Making NegotiationCustomer SatisfactionBehavioral Decision MakingConsumer StudyConsumer Research	2012	17
The influence of sharing versus self-use on the preference for different types of promotional offers Annie Pei‐I Yu, Shih‐Chieh Chuang, Yin‐Hui Cheng, Journal of Retailing and Consumer Services Online Customer BehaviorInteractive MarketingManagementBusinessConsumer Research	2020	16
More Than Two Choices: The Influence of Context on the Framing Effect Yin‐Hui Cheng, Shih‐Chieh Chuang, Molly Chien-Jung Huang, Current Psychology Social ContextContext AnalysisContextual IssueFraming EffectsMessage Framing	2012	15

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