Chia-Ching Tsai

Does relationship matter? – Customers’ response to service failure

Chia-Ching Tsai, Yung‐Kai Yang, Yu-Chi Cheng · Managing Service Quality · 2014 · 75 citations

Customer Satisfaction, Customer Reactions, Social Psychology +19

Service quality and corporate social responsibility, influence on post-purchase intentions of sheltered employment institutions

Chao-Chien Chen, Shih‐Yen Lin, Chia-Hsin Cheng et al. · Research in Developmental Disabilities · 2012 · 31 citations

Employee Involvement, Sheltered Employment Institutions, Employee Attitude +9

The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

Shih‐Chieh Chuang, Chia-Ching Tsai, Yin‐Hui Cheng et al. · Journal of Business and Psychology · 2009 · 25 citations

Marketing, Brand Equity, Attitudes Toward Advertisements +10

Investigating Consumer Preferences in Choosing Vegetarian Restaurants Using Conjoint Analysis

Chia-Hsin Cheng, Shih‐Yen Lin, Chia-Ching Tsai · Current Urban Studies · 2014 · 19 citations · Full text

Comparisons and advertising: the route from comparisons to effective advertising

Chien-Huang Lin, Chia-Ching Tsai · Journal of Business and Psychology · 2006 · 16 citations

Advertising, Targeted Advertising, Management +7