The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11

The Effects of Product Class Knowledge on Information Search Behavior

Merrie Brucks · Journal of Consumer Research · 1985 · 2K citations

Business, Marketing, Marketing Management +16

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.4K citations

Business, Marketing, Psychology +17

The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Akshay R. Rao, Kent B. Monroe · Journal of Consumer Research · 1988 · 1.2K citations

Social Sciences, Marketing, Psychology +14

Information Processing from Advertisements: Toward an Integrative Framework

Deborah J. Maclnnis, Bernard J. Jaworski · Journal of Marketing · 1989 · 1K citations

Social Sciences, Marketing, Social Psychology +17