The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator - Concepedia

Concepedia

Publication | Closed Access

The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

25

Citations

14

References

2009

Year

Shih‐Chieh Chuang, Chia-Ching Tsai, Yin‐Hui Cheng, Ya-Chung Sun

Journal of Business and Psychology

MarketingBrand EquityAttitudes Toward AdvertisementsInteractive MarketingManagementBusinessMarketing CommunicationConsumer ResearchConsumer BehaviorBrand AwarenessAdvertisingConsumer Product KnowledgeConsumer Attitude

References

	Year	Citations

Page 1