Concepedia
Statistics
Publications
3
Citations
58
H-Index
Active since
2007
Affiliations
Vanung University(Current)
National Chung Cheng University
Ya-Chung Sun is an author at Vanung University specializing in consumer behavior, psychology, and social sciences.
Publications per year
2007–2009
The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator
Shih‐Chieh Chuang, Chia-Ching Tsai, Yin‐Hui Cheng et al. · Journal of Business and Psychology · 2009 · 25 citations
Business, Marketing, Marketing Management +14
THE EFFECTS OF EMOTIONS ON VARIETY-SEEKING BEHAVIOR
Shih‐Chieh Chuang, Chaang-Yung Kung, Ya-Chung Sun · Social Behavior and Personality An International Journal · 2008 · 17 citations · Full text
Social Sciences, Psychology, Social Psychology +10
How instant messaging affects the satisfaction of virtual interpersonal behavior of Taiwan junior high school students.
Chien‐Huang Lin, Ya-Chung Sun, Yueh-Chiang Lee et al. · PubMed · 2007 · 16 citations
Social Sciences, Communication, Psychology +13
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