Concepedia

THE EFFECTS OF EMOTIONS ON VARIETY-SEEKING BEHAVIOR

Shih‐Chieh Chuang, Chaang-Yung Kung, Ya-Chung Sun

Social Behavior and Personality An International Journal · 2008 · 17 citations · 23 references

Open access

Concepts

Social SciencesPsychologySocial PsychologyConsumer BehaviorConsumption StudiesAffective Decision MakingBehavioral Decision-makingConsumer Decision-makingConsumer TheoryConsumption PreferencesDecision-making Under EmotionEmotion TheoryVariety Seeking

Abstract

A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.

References

23

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

The American Economic Review

American Economic Review · 2013 · 15.2K citations

Social Sciences, Economics, Macroeconomics +3

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Social Sciences, Business Economics, Economics +9

Variety Seeking Behavior: An Interdisciplinary Review

Leigh McAlister, Edgar A. Pessemier · Journal of Consumer Research · 1982 · 1K citations · Full text

Public Health, Behavioral Sciences, Psychology +7