Chung‐Chau Chang

The Compromise Effect in Choosing for Others

Chung‐Chau Chang, Shih‐Chieh Chuang, Yin‐Hui Cheng et al. · Journal of Behavioral Decision Making · 2011 · 46 citations

Negotiation, Behavioral Decision Making, Choice Theory +22

Goal Orientation and Comparative Valence in Persuasion

Chung‐Chau Chang, Yu‐Jen Chou · Journal of Advertising · 2008 · 37 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +24

Information format‐option characteristics compatibility and the compromise effect

Chung‐Chau Chang, Hsin‐Hsien Liu · Psychology and Marketing · 2008 · 26 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +18

Which is the compromise option? Information format and task format as determinants

Chung‐Chau Chang, Hsin‐Hsien Liu · Journal of Behavioral Decision Making · 2007 · 19 citations

Consumer Uncertainty, Behavioral Decision Making, Business Intelligence +24

Which Is the Better Option? Quicker or Cheaper?

Chung‐Chau Chang, Shin‐Shin Chang, Jung‐Hua Chang et al. · Psychology and Marketing · 2012 · 16 citations

Behavioral Decision Making, Value Theory, Individual Decision Making +19