Concepedia

Yu‐Jen Chou

YC

Statistics

Publications

10

Citations

329

H-Index

10

Active since

2000

Affiliations

Ming Chuan University(Current)

Chang Gung University

Fu Jen Catholic University

Ming Chi University of Technology

Chang Gung Memorial Hospital

Yu‐Jen Chou is an author at Ming Chuan University specializing in social sciences, marketing, and social psychology.

Publications per year

2000–2023

10

Publications

10

The Influence of Reading Motives on the Responses after Reading Blogs

Li‐Shia Huang, Yu‐Jen Chou, Che-Hung Lin · CyberPsychology & Behavior · 2008 · 76 citations

Social Sciences, Communication, Social Psychology +16

Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories

Han-Chung Huang, Li‐Shia Huang, Yu‐Jen Chou et al. · Computers in Human Behavior · 2017 · 65 citations

Social Sciences, Psychology, Social Psychology +12

Goal Orientation and Comparative Valence in Persuasion

Chung‐Chau Chang, Yu‐Jen Chou · Journal of Advertising · 2008 · 37 citations

Business, Marketing, Marketing Management +15

Mutual self‐disclosure online in the B2C context

Yu‐Jen Chou, Ching‐I Teng · Internet Research · 2009 · 33 citations

Social Sciences, Communication, Marketing +13

Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication

Li‐Shia Huang, Yu‐Jen Chou, I-Ting Lan · Contemporary Management Research · 2007 · 29 citations · Full text

Business, Communication, Marketing +15

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