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Publications
1.8K
Citations
40.3K
Authors
137
Location
Taipei, Taiwan
Also known as AU · Oxford College · 真理大學
Aletheia University is a education institution in Taipei, Taiwan known for management, business, and computing.
Top concepts
ManagementComputingBusinessComputer ScienceSocial SciencesOperations ManagementEconomicsEngineeringNatural SciencesIndustrial Engineering
Aletheia University, Taiwan
53 publications · 1.1K citations
20
h-index
32 publications · 661 citations
13
26 publications · 672 citations
54 publications · 455 citations
26 publications · 380 citations
1–5 of 137
The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands
Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao · Australasian Marketing Journal (AMJ) · 2010 · 689 citations
Business, Marketing, Marketing Management +14
Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents
Chao‐Min Chiu, Meng‐Hsiang Hsu, Hsiangchu Lai et al. · Decision Support Systems · 2012 · 605 citations
Business, Marketing, Marketing Management +12
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
Long‐Yi Lin, Chun-Shuo Chen · Journal of Consumer Marketing · 2006 · 444 citations
Business, Insurance, Marketing +15
The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude
Paul C.S. Wu, Yun‐Chen Wang · Asia Pacific Journal of Marketing and Logistics · 2011 · 442 citations
Business, Marketing, Marketing Management +17
The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers
Long‐Yi Lin · Journal of Product & Brand Management · 2010 · 399 citations
Business, Marketing, Marketing Management +15
1–5 of 1.8K