Long‐Yi Lin

The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

Long‐Yi Lin, Chun-Shuo Chen · Journal of Consumer Marketing · 2006 · 444 citations

Business, Insurance, Marketing +15

The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

Long‐Yi Lin · Journal of Product & Brand Management · 2010 · 399 citations

Business, Marketing, Marketing Management +15

The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth

Long‐Yi Lin, Ching‐Yuh Lu · Tourism Review · 2010 · 288 citations

Business, Marketing, Marketing Management +10

A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks

Long‐Yi Lin, Yeun‐Wen Chen · Tourism Review · 2009 · 62 citations

Business, Marketing, Tourism Management +13