Ying Xie

Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Yiyi Li, Ying Xie · Journal of Marketing Research · 2019 · 767 citations

Social Medium Monitoring, Digital Marketing, Social Influence +27

The Role of Targeted Communication and Contagion in Product Adoption

Puneet Manchanda, Ying Xie, Nara Youn · Marketing Science · 2008 · 311 citations

Consumption Externality, Consumer Uncertainty, Consumer Research +20

Pricing, Frills, and Customer Ratings

Dmitri Kuksov, Ying Xie · Marketing Science · 2010 · 151 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +17

Attitudes Toward Homosexuality in China: Exploring the Effects of Religion, Modernizing Factors, and Traditional Culture

Ying Xie, Minggang Peng · Journal of Homosexuality · 2017 · 140 citations

Modernizing Factors, East Asian Studies, Religiosity +19

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Tat Y. Chan, Chunhua Wu, Ying Xie · Marketing Science · 2011 · 106 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +18