Concepedia

Sulin Ba

SB

41

Publications

3.7K

Citations

27

H-Index

1997

Active since

Affiliations

University of Connecticut(Current)

University of Southern California

Fudan University

The University of Texas at Austin

University of North Carolina at Chapel Hill

Sulin Ba is an author at University of Connecticut specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementInteractive MarketingEconomicsConsumer ResearchMarket DesignDigital MarketingConsumer BehaviorCustomer Satisfaction

Publications per year

1997–2021

41

Publications

41

Establishing online trust through a community responsibility system

Sulin Ba · Decision Support Systems · 2001 · 359 citations

Trust Metric, Social Computing, Arts +6

Research Commentary: Introducing a Third Dimension in Information Systems Design—The Case for Incentive Alignment

Sulin Ba, Jan Stallaert, Andrew B. Whinston · Information Systems Research · 2001 · 324 citations

Education, Third Dimension, Information Technology Management +20

Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior1

Sulin Ba, Paul A. Pavlou · MIS Quarterly · 2002 · 316 citations

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Xianghua Lu, Sulin Ba, Lihua Huang et al. · Information Systems Research · 2013 · 298 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Building trust in online auction markets through an economic incentive mechanism

Sulin Ba, Andrew B. Whinston, Han Zhang · Decision Support Systems · 2003 · 279 citations

Marketing, Trust Metric, Economics +13

Rows per page

1–5 of 41