Concepedia

Shaohua Lian

SL

3

Publications

97

Citations

3

H-Index

2018

Active since

Affiliations

Fudan University(Current)

Shaohua Lian is an author at Fudan University specializing in interactive marketing, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2018–2020

3

Publications

3

Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions

Xianghua Lu, Shu He, Shaohua Lian et al. · Decision Support Systems · 2020 · 46 citations

, , +15

Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting

Shaohua Lian, Tingting Cha, Yunjie Xu · Decision Support Systems · 2018 · 39 citations

, , +6

Family profile mining in retailing

Shaohua Lian, Yunjie Xu, Cheng Zhang · Decision Support Systems · 2019 · 12 citations

, , +11

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