Concepedia

Haipeng Chen

HC

36

Publications

2.1K

Citations

25

H-Index

2002

Active since

Affiliations

University of Kentucky(Current)

Texas A&M University

University of Minnesota

Bar-Ilan University

Shandong University of Technology

Haipeng Chen is an author at University of Kentucky specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchEconomicsConsumer BehaviorBehavioral Decision MakingBehavioral EconomicsSocial SciencesBehavioral Science

Publications per year

2002–2024

36

Publications

36

Cultural Differences in Consumer Impatience

Haipeng Chen, Sharon Ng, Akshay R. Rao · Journal of Marketing Research · 2005 · 223 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis

Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Strategic Management Journal · 2017 · 192 citations

Corporate Risk Management, Firm Performance, Corporate Reputation +14

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng Chen, Howard Marmorstein, Michael Tsiros et al. · Journal of Marketing · 2012 · 164 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +22

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng Chen et al. · Journal of Marketing · 2016 · 152 citations

Segment Prototypicality, Consumer Uncertainty, Consumer Research +22

CEO characteristics and corporate philanthropic giving in an emerging market: The case of China

Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Journal of Business Research · 2018 · 122 citations

Ownership Structure, Philanthropy, Ceo Characteristics +7

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