Concepedia
Statistics
Publications
36
Citations
2.1K
H-Index
25
Active since
2002
Affiliations
University of Kentucky(Current)
Texas A&M University
University of Minnesota
Bar-Ilan University
Shandong University of Technology
Haipeng Chen is an author at University of Kentucky specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchEconomicsConsumer BehaviorBehavioral Decision MakingBehavioral EconomicsSocial SciencesBehavioral Science
Publications per year
2002–2024
Cultural Differences in Consumer Impatience
Haipeng Chen, Sharon Ng, Akshay R. Rao · Journal of Marketing Research · 2005 · 223 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19
Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis
Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Strategic Management Journal · 2017 · 192 citations
Corporate Risk Management, Firm Performance, Corporate Reputation +14
When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
Haipeng Chen, Howard Marmorstein, Michael Tsiros et al. · Journal of Marketing · 2012 · 164 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Research +22
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Yan Liu, Krista J. Li, Haipeng Chen et al. · Journal of Marketing · 2016 · 152 citations
Segment Prototypicality, Consumer Uncertainty, Consumer Research +22
CEO characteristics and corporate philanthropic giving in an emerging market: The case of China
Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Journal of Business Research · 2018 · 122 citations
Ownership Structure, Philanthropy, Ceo Characteristics +7
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