Concepedia

Haipeng Chen

HC

Statistics

Publications

37

Citations

2.2K

H-Index

25

Active since

2002

Affiliations

University of Kentucky(Current)

Texas A&M University

University of Minnesota

Bar-Ilan University

Shandong University of Technology

Haipeng Chen is an author at University of Kentucky specializing in business, marketing, and social sciences.

Publications per year

2002–2024

37

Publications

37

Cultural Differences in Consumer Impatience

Haipeng Chen, Sharon Ng, Akshay R. Rao · Journal of Marketing Research · 2005 · 224 citations

Business, Marketing, Social Psychology +16

Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis

Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Strategic Management Journal · 2017 · 199 citations

Social Sciences, Strategy, Corporate Social Responsibility +10

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng Chen, Howard Marmorstein, Michael Tsiros et al. · Journal of Marketing · 2012 · 168 citations

Business, Marketing, Marketing Management +15

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng Chen et al. · Journal of Marketing · 2016 · 164 citations

Business, Marketing, Marketing Management +17

CEO characteristics and corporate philanthropic giving in an emerging market: The case of China

Jiuchang Wei, Zhe Ouyang, Haipeng Chen · Journal of Business Research · 2018 · 127 citations

Public Affairs, Corporate Governance, Strategic Management +14

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