Krista J. Li - Concepedia

Author

Krista J. Li

Indiana University Bloomington ORCID

Also Known As

Krista J Li, Krista J. Li, Krista Li

Publications

942

Citations

H-Index

Concepts

All Affiliations

Indiana University Bloomington Indiana University Texas A&M University University of Hong Kong

About

Krista J. Li is an author at Indiana University Bloomington specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	14	870
2	Management	11	12	789
3	Education	1	1	32
4	Engineering	1	1	49
5	Health Sciences	1	1	152

Krista J. Li

Publications

893

Citations

H-Index

Page 1

	Year	Citations
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness Krista J. Li, Sanjay Jain Management Science Consumer UncertaintyBehavioral Decision MakingConsumer ResearchPricing PolicyManagement	2015	243
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency Yan Liu, Krista J. Li, Haipeng Chen, Journal of Marketing Segment PrototypicalityConsumer UncertaintyConsumer ResearchBrand StrategyBrand Consistency	2016	152
Behavior-Based Pricing in Marketing Channels Krista J. Li Marketing Science Consumer UncertaintyConsumer ResearchBuying BehaviorPricing PolicyManagement	2018	76
Quality Disclosure Under Consumer Loss Aversion Jianqiang Zhang, Krista J. Li Management Science Consumer Decision MakingConsumer UncertaintyBehavioral Decision MakingConsumer IssueInformation Economics	2020	74
Status Goods and Vertical Line Extensions Krista J. Li Production and Operations Management EconomicsConsumer Decision MakingManagementBusinessEconomic Analysis	2018	55
Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance Juan Bu, Eric Yanfei Zhao, Krista J. Li, Strategic Management Journal Brand StrategyInnovation ManagementCompetitive AdvantageProduct ManagementProduct Experience	2022	54
Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management Xi Li, Krista J. Li Manufacturing & Service Operations Management Consumer UncertaintyEngineeringDigital MarketingMarket DesignPricing Policy	2022	49
Transparency of Behavior-Based Pricing Xi Li, Krista J. Li, Xin Wang Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer ResearchMarket DesignBuying Behavior	2019	46
Behavior-Based Quality Discrimination Krista J. Li Manufacturing & Service Operations Management New TechnologyBehavioral Decision MakingDiscriminationEducationTechnology Change	2020	32
Advance Selling in Marketing Channels Krista J. Li, Xi Li Journal of Marketing Research Double MarginalizationEconomicsDynamic PricingPrice FormationInteractive Marketing	2022	24

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