Concepedia

Sharon Ng

SN

19

Publications

1.2K

Citations

17

H-Index

2001

Active since

Affiliations

Nanyang Technological University(Current)

University of Leeds

University of Minnesota

Southern University of Science and Technology

University of Kentucky

Sharon Ng is an author at Nanyang Technological University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingConsumer UncertaintyCultureBrand ManagementConsumer Culture

Publications per year

2001–2023

19

Publications

19

Cultural Differences in Consumer Impatience

Haipeng Chen, Sharon Ng, Akshay R. Rao · Journal of Marketing Research · 2005 · 223 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy, Sharon Ng · Journal of Consumer Behaviour · 2011 · 150 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +24

Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations

Sharon Ng, Michael Houston · Journal of Consumer Research · 2006 · 131 citations

The destination attribute management model: an empirical application to Bintan, Indonesia

Stephen W. Litvin, Sharon Ng · Tourism Management · 2001 · 100 citations

Customer Satisfaction, Destination Marketing, Empirical Application +8

Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries

Shilpa Madan, Shankha Basu, Sharon Ng et al. · Journal of International Marketing · 2018 · 73 citations · Full text

Beauty Brands, East Asian Studies, Brand Strategy +24

Rows per page

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