Sharon Ng - Concepedia

Author

Sharon Ng

Nanyang Technological University ORCID

Also Known As

Chiara Nembrini, NG Sharon, Ng, S, Ng, Sok Ling, Sharon Ng, Sharon Ng Sok Ling, Sharon Ng*, Sok Ling Ng

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

Nanyang Technological University University of Leeds University of Minnesota Southern University of Science and Technology University of Kentucky

About

Sharon Ng is an author at Nanyang Technological University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	12	892
2	Business	7	7	475
3	Arts	2	2	125
4	Education	1	1	73
5	Law	1	1	33

Sharon Ng

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Cultural Differences in Consumer Impatience Haipeng Chen, Sharon Ng, Akshay R. Rao Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2005	223
Regulatory focus and preference reversal between hedonic and utilitarian consumption Rajat Roy, Sharon Ng Journal of Consumer Behaviour Consumer EconomicsConsumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer Study	2011	150
Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations Sharon Ng, Michael Houston Journal of Consumer Research	2006	131
The destination attribute management model: an empirical application to Bintan, Indonesia Stephen W. Litvin, Sharon Ng Tourism Management Customer SatisfactionDestination MarketingEmpirical ApplicationTourism CompetitivenessManagement	2001	100
Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries Shilpa Madan, Shankha Basu, Sharon Ng, Journal of International Marketing Beauty BrandsEast Asian StudiesBrand StrategyConsumer ResearchEducation	2018	73
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality Sharon Ng Journal of Marketing Research Extension TypicalityConsumer ResearchSocial InfluenceBrand DilutionConsumer Culture	2010	66
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity Sharon Ng, Ali Faraji‐Rad, Rajeev Batra Journal of Marketing Research Brands IncongruentConsumer UncertaintyDigital MarketingConsumer StudyConsumer Research	2020	59
Culture, Relationship Norms, and Dual Entitlement Haipeng Chen, Lisa E. Bolton, Sharon Ng, Journal of Consumer Research Consumer UncertaintyBehavioral Decision MakingCultural RelationValue TheoryConsumer Research	2017	56
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping Kuangjie Zhang, Shaobo Li, Sharon Ng Journal of Consumer Research Consumer UncertaintyMini CooperAbstract Size CuesConsumer ResearchBrand Strategy	2021	45
The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption Shaobo Li, Zhe Zhang, Yue Liu, Psychology and Marketing Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchCovid-19 Epidemiology	2021	40

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