Concepedia

Shankha Basu

SB

8

Publications

230

Citations

8

H-Index

2015

Active since

Affiliations

Nanyang Technological University(Current)

University of Leeds

Shankha Basu is an author at Nanyang Technological University specializing in social sciences, cognitive science, and behavioral decision making.

Top concepts

Social SciencesManagementPsychologyCognitive ScienceConsumer ResearchBehavioral ScienceExperimental PsychologyBehavioral Decision MakingCultureStrategy

Publications per year

2015–2020

8

Publications

8

Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries

Shilpa Madan, Shankha Basu, Sharon Ng et al. · Journal of International Marketing · 2018 · 73 citations · Full text

Beauty Brands, East Asian Studies, Brand Strategy +24

Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially

Shankha Basu, Krishna Savani · Organizational Behavior and Human Decision Processes · 2017 · 34 citations · Full text

Behavioral Decision Making, Decision Analysis, Cognition +16

Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility

Sharon Ng, Shankha Basu · Journal of Cross-Cultural Psychology · 2019 · 33 citations

Socially Responsible Product, Sustainable Consumption, Green Marketing +23

Support for Resettling Refugees: The Role of Fixed Versus Growth Mind-Sets

Shilpa Madan, Shankha Basu, Aneeta Rattan et al. · Psychological Science · 2019 · 22 citations · Full text

Human Migration, Ethnicity, Differential Support +23

The mind in the object—Psychological valuation of materialized human expression.

Robert Kreuzbauer, Dan King, Shankha Basu · Journal of Experimental Psychology General · 2015 · 21 citations

Behavioral Decision Making, Social Psychology, Human Condition +21

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