Concepedia

Rajat Roy

RR

34

Publications

1.8K

Citations

21

H-Index

1999

Active since

Affiliations

Bond University(Current)

Curtin University

The University of Sydney

Indian Institute of Management Bangalore

The University of Western Australia

Rajat Roy is an author at Bond University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingBehavioral Decision MakingBehavioral ScienceEconomicsCustomer Satisfaction

Publications per year

1999–2024

34

Publications

34

Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation

Rajat Roy, Vik Naidoo · Journal of Business Research · 2020 · 319 citations · Full text

Conversational User Interface, Chatbot, Engineering +14

Customer engagement behavior in individualistic and collectivistic markets

Sanjit Kumar Roy, M.S. Balaji, Geoffrey N. Soutar et al. · Journal of Business Research · 2017 · 164 citations · Full text

Customer Engagement Behavior, Customer Satisfaction, Interactive Marketing +8

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy, Sharon Ng · Journal of Consumer Behaviour · 2011 · 150 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +24

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence · European Journal of Marketing · 2020 · 140 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Antecedents and consequences of self-congruity

Rajat Roy, Fazlul K. Rabbanee · European Journal of Marketing · 2015 · 117 citations

Luxury, Social Psychology, Brand Strategy +26

Rows per page

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