Rajat Roy - Concepedia

Concepedia

Author

Rajat Roy

Bond University ORCID

Also Known As

R. Roy, R.Neil D. Roy, Rajat Roy

85

Publications

1.8K

Citations

21

H-Index

110

Concepts

All Affiliations

Bond University Curtin University The University of Sydney Indian Institute of Management Bangalore The University of Western Australia

RR

About

Rajat Roy is an author at Bond University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	19	25	1.3K
2	Business	15	17	767
3	Arts	7	7	643
4	Engineering	1	1	319
5	Health Sciences	1	1	13

Rajat Roy

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34

Publications

1.8K

Citations

21

H-Index

	Year	Citations
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation Rajat Roy, Vik Naidoo Journal of Business Research Conversational User InterfaceChatbotEngineeringDialogue ManagementInterpersonal Communication	2020	319
Customer engagement behavior in individualistic and collectivistic markets Sanjit Kumar Roy, M.S. Balaji, Geoffrey N. Soutar, Journal of Business Research Customer Engagement BehaviorCustomer SatisfactionInteractive MarketingManagementBusiness	2017	164
Regulatory focus and preference reversal between hedonic and utilitarian consumption Rajat Roy, Sharon Ng Journal of Consumer Behaviour Consumer EconomicsConsumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer Study	2011	150
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence European Journal of Marketing Customer SatisfactionDigital MarketingConsumer ResearchBrand StrategySocial Influence	2020	140
Antecedents and consequences of self-congruity Rajat Roy, Fazlul K. Rabbanee European Journal of Marketing LuxurySocial PsychologyBrand StrategyConsumer ResearchAutonomy	2015	117
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing Rajat Roy, Piyush Sharma Journal of Advertising Scarcity AppealConsumer UncertaintyBehavioral Decision MakingConsumer StudyTargeted Advertising	2015	103
Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements Rajat Roy, Ian Phau Journal of Advertising Behavioral Decision MakingRegulatory FocusInformation ProcessingTargeted AdvertisingConsumer Research	2014	59
Consumer‐based brand equity and status‐seeking motivation for a global versus local brand Rajat Roy, R. Chau Asia Pacific Journal of Marketing and Logistics International MarketingConsumer ResearchBrand StrategyBrand LoyaltyConsumer Culture	2011	52
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma European Journal of Marketing Consumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer Research	2016	50
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment Fayrene Chieng, Piyush Sharma, Russel PJ Kingshott, Journal of Product & Brand Management MarketingCustomer SatisfactionAdvertisingPersonal BrandingInteractive Marketing	2022	48

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