Concepedia

Vik Naidoo

VN

12

Publications

757

Citations

12

H-Index

2007

Active since

Affiliations

The University of Sydney(Current)

Bond University

University of Auckland

Ontario Tech University

Vik Naidoo is an author at The University of Sydney specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementHigher EducationConsumer ResearchEducationCommunicationGlobalizationConsumer BehaviorMarketing Strategy

Publications per year

2007–2022

12

Publications

12

Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation

Rajat Roy, Vik Naidoo · Journal of Business Research · 2020 · 319 citations · Full text

Conversational User Interface, Chatbot, Engineering +14

Transnational Higher Education

Vik Naidoo · Journal of Studies in International Education · 2008 · 148 citations

Educational System, Triangulation Methodology, East Asian Studies +12

Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

Vik Naidoo, Linda D. Hollebeek · Journal of Business Research · 2016 · 65 citations

Marketing, Dual-degree Purchase Intentions, Management +5

Marketing strategy implementation in higher education: A mixed approach for model development and testing

Vik Naidoo, Terry Wu · Journal of Marketing Management · 2011 · 46 citations

Higher Education Literature, International Marketing, History Of Marketing +14

From Ivory Towers to International Business

Vik Naidoo · Journal of Studies in International Education · 2008 · 41 citations

Internationalization, History Of International Business, International Business Strategy +16

Rows per page

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