Terry Wu

Factors Influencing Growth Potential of E-Commerce in Emerging Economies: An Institution-Based N-OLI Framework and Research Propositions

James Agarwal, Terry Wu · Thunderbird International Business Review · 2015 · 70 citations

E-services, Economic Development, Development Economics +25

China's entry to WTO: global marketing issues, impact, and implications for China

James Agarwal, Terry Wu · International Marketing Review · 2004 · 63 citations

Chinese Foreign Policy, International Economics, East Asian Studies +22

Marketing strategy implementation in higher education: A mixed approach for model development and testing

Vik Naidoo, Terry Wu · Journal of Marketing Management · 2011 · 46 citations

Higher Education Literature, International Marketing, History Of Marketing +14

Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities

Vik Naidoo, Terry Wu · Journal of Business and Industrial Marketing · 2014 · 27 citations

International Economics, International Investment, Education +26

Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries

James Agarwal, Naresh K. Malhotra, Terry Wu · PRISM (University of Calgary) · 2002 · 26 citations · Full text

A Theoretical Framework, Economics, Public Policy +10