Customer engagement behavior in individualistic and collectivistic markets - Concepedia

Concepedia

Publication | Open Access

Customer engagement behavior in individualistic and collectivistic markets

DOI Full Paper Access

164

Citations

73

References

2017

Year

Sanjit Kumar Roy, M.S. Balaji, Geoffrey N. Soutar, Walfried M. Lassar, Rajat Roy

Journal of Business Research

Customer Engagement BehaviorCustomer SatisfactionInteractive MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer ParticipationConsumer AppealMarketingConsumer Engagement

References

	Year	Citations

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