Concepedia
Statistics
Publications
10
Citations
752
H-Index
Active since
2009
Affiliations
The University of Texas at San Antonio(Current)
Binghamton University
École Supérieure des Sciences Économiques et Commerciales
The University of Texas at San Antonio Health Science Center
Bocconi University
Ashwin Malshe is an author at The University of Texas at San Antonio specializing in marketing, marketing management, and business.
Publications per year
2009–2021
Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
Anatoli Colicev, Ashwin Malshe, Koen Pauwels et al. · Journal of Marketing · 2017 · 362 citations
Business, Marketing, Marketing Management +17
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Ashwin Malshe, Manoj K. Agarwal · Journal of Marketing · 2015 · 148 citations
Business, Marketing, Marketing Management +13
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns
Ashwin Malshe, Anatoli Colicev, Vikas Mittal · Journal of Marketing Research · 2020 · 55 citations · Full text
Business, Finance, Marketing +11
Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry
Anatoli Colicev, Ashwin Malshe, Koen Pauwels · Administrative Sciences · 2018 · 46 citations · Full text
Business, Marketing, Marketing Management +15
The role of regulatory fit on the attraction effect
Subimal Chatterjee, Rajat Roy, Ashwin Malshe · Journal of Consumer Psychology · 2010 · 35 citations
Social Sciences, Psychology, Social Psychology +4
1–5 of 10