Concepedia
Statistics
Publications
20
Citations
2K
H-Index
17
Active since
1980
Affiliations
Binghamton University(Current)
IBM Research - India
University of Pennsylvania
IBM Research - Thomas J. Watson Research Center
Cornell University
Manoj K. Agarwal is an author at Binghamton University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingConsumer ResearchEngineeringComputer ScienceEconomicsData ScienceDigital MarketingSystems Engineering
Publications per year
1980–2023
How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, Manoj K. Agarwal, Denise Dahlhoff · Journal of Marketing · 2004 · 566 citations
Brand Strategy, Brand Loyalty, Personal Branding +20
An empirical comparison of consumer-based measures of brand equity
Manoj K. Agarwal, Vithala R. Rao · Marketing Letters · 1996 · 447 citations
Marketing, Management, Consumer Research +3
Adaptive Conjoint Analysis: Some Caveats and Suggestions
Paul E. Green, Abba Μ. Krieger, Manoj K. Agarwal · Journal of Marketing Research · 1991 · 170 citations
Mathematical Programming, Software Maintenance, Engineering +25
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Ashwin Malshe, Manoj K. Agarwal · Journal of Marketing · 2015 · 141 citations
Advertising Intensity, Customer Satisfaction, Customer Profitability +13
Estimating Demand Functions for Product Characteristics: The Case of Automobiles
Manoj K. Agarwal, Brian T. Ratchford · Journal of Consumer Research · 1980 · 100 citations
Consumer Economics, Applied Economics, Consumer Research +23
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