Concepedia
Statistics
Publications
22
Citations
2K
H-Index
17
Active since
1980
Affiliations
Binghamton University(Current)
IBM Research - India
University of Pennsylvania
IBM Research - Thomas J. Watson Research Center
Teerthanker Mahaveer University
Manoj K. Agarwal is an author at Binghamton University specializing in business, marketing, and marketing management.
Publications per year
1980–2024
How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, Manoj K. Agarwal, Denise Dahlhoff · Journal of Marketing · 2004 · 575 citations
Business, Strategic Management, Strategy +8
An empirical comparison of consumer-based measures of brand equity
Manoj K. Agarwal, Vithala R. Rao · Marketing Letters · 1996 · 451 citations
Business, Marketing, Marketing Management +14
Adaptive Conjoint Analysis: Some Caveats and Suggestions
Paul E. Green, Abba Μ. Krieger, Manoj K. Agarwal · Journal of Marketing Research · 1991 · 171 citations
Computing, Data Science, Item Response Theory +7
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Ashwin Malshe, Manoj K. Agarwal · Journal of Marketing · 2015 · 148 citations
Business, Marketing, Marketing Management +13
Estimating Demand Functions for Product Characteristics: The Case of Automobiles
Manoj K. Agarwal, Brian T. Ratchford · Journal of Consumer Research · 1980 · 100 citations
Social Sciences, Business Economics, Economics +14
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