Karen Anne Wallach

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Publications

Citations

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Active since

2022

Affiliations

University of Alabama in Huntsville(Current)

Texas Tech University

Karen Anne Wallach is an author at University of Alabama in Huntsville specializing in brand identity, corporate social responsibility, and strategic marketing.

ORCID

Publications per year

2022–2023

Publications

When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives

Karen Anne Wallach, Deidre Popovich · Journal of Business Research · 2023 · 38 citations

Business, Marketing, Marketing Management +14

Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts

Karen Anne Wallach, Deidre Popovich · Journal of Public Policy & Marketing · 2022 · 11 citations

Management, Marketing, Marketing Management +11

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