Journal of Business Ethics · 2010 · 287 citations · 91 references
BusinessMarketingMarketing ManagementBrand ManagementCorporate Social ResponsibilityStrategic MarketingBrand AssociationsBrand CommunicationBrand ImageSocial ResponsibilitySource CredibilityStrategic Brand ManagementCause-brand FitCorporate Brand ReputationCorporate CredibilityCorporate Reputation EffectsCorporate Social Responsibility MarketingResponsible BrandingSocial Responsibility Theory
91