Dana E. Harrison

Business ethics, corporate social responsibility, and brand attitudes: An exploratory study

O. C. Ferrell, Dana E. Harrison, Linda Ferrell et al. · Journal of Business Research · 2018 · 338 citations

Business, Marketing, Marketing Management +17

Marketing Research in the 21st Century: Opportunities and Challenges

Joseph F. Hair, Dana E. Harrison, Jeffrey J. Risher · ReMark - Revista Brasileira de Marketing · 2018 · 75 citations · Full text

Business, Marketing, Marketing Management +13

Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember

Zachary Moore, Dana E. Harrison, Joe F. Hair · International Journal of Market Research · 2021 · 55 citations

Management, Marketing, Marketing Management +17

Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes

Kelly R. Hall, Dana E. Harrison, Haya Ajjan et al. · Journal of Business and Industrial Marketing · 2021 · 44 citations

Business, Management Information Systems, Marketing +13

Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

Stefan Sleep, Prachi Gala, Dana E. Harrison · Journal of Business Research · 2022 · 36 citations · Full text

Business, Information Systems, Management Information Systems +16