Prachi Gala

Disruptive technology and AI in the banking industry of an emerging market

Akinyemi Paul Omoge, Prachi Gala, Alisha Horky · International Journal of Bank Marketing · 2022 · 88 citations

Artificial Intelligence, Customer Satisfaction, Banking Industry +21

Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies

Saim Kashmiri, Prachi Gala, Cameron Duncan Nicol · Journal of Business Research · 2019 · 54 citations

Advertising, Ceo Regulatory Focus, Management +10

Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

Stefan Sleep, Prachi Gala, Dana E. Harrison · Journal of Business Research · 2022 · 33 citations · Full text

Business Intelligence, Information Technology Management, Management +11

Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective

Salman Ghazwani, Patrick van Esch, Yuanyuan Cui et al. · International Journal of Bank Marketing · 2022 · 32 citations

Artificial Intelligence, Consumer Uncertainty, Behavioral Decision Making +23

Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation

James Robert Blair, Prachi Gala, Matthew Lunde · Journal of Consumer Marketing · 2022 · 31 citations

Aggressive Interpersonal Orientation, Consumer Motivation, Consumer Study +25