Concepedia

James Robert Blair

JR

3

Publications

64

Citations

3

H-Index

1992

Active since

Affiliations

Eastern Kentucky University(Current)

James Robert Blair is an author at Eastern Kentucky University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

1992–2022

3

Publications

3

Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation

James Robert Blair, Prachi Gala, Matthew Lunde · Journal of Consumer Marketing · 2022 · 31 citations

, , +25

An experimental comparison of alternative pretest techniques: A note on preliminary findings.

James Robert Blair, Stephen B. Presser · Journal of Advertising Research · 1992 · 17 citations

, , +8

Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

James Robert Blair · Journal of Macromarketing · 2019 · 16 citations

, , +11

Rows per page

1–3 of 3