Concepedia

Patrick van Esch

PV

49

Publications

3.3K

Citations

32

H-Index

2013

Active since

Affiliations

Auckland University of Technology(Current)

Kennesaw State University

Western Sydney University

University of Auckland

Griffith University

Patrick van Esch is an author at Auckland University of Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessArtificial IntelligenceInteractive MarketingConsumer Decision MakingArtsAdvertising

Publications per year

2013–2024

49

Publications

49

Marketing AI recruitment: The next phase in job application and selection

Patrick van Esch, J. Stewart Black, Joseph Ferolie · Computers in Human Behavior · 2018 · 338 citations

Digital Marketing, Management, Business +9

AI-enabled recruiting: What is it and how should a manager use it?

J. Stewart Black, Patrick van Esch · Business Horizons · 2019 · 331 citations

Artificial Intelligence, Manager Use, Engineering +13

AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention

Yingzi Xu, Chih-Hui Shieh, Patrick van Esch et al. · Australasian Marketing Journal (AMJ) · 2020 · 293 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +18

Anthropomorphism and augmented reality in the retail environment

Patrick van Esch, Denni Arli, Mahnaz Haji Gheshlaghi et al. · Journal of Retailing and Consumer Services · 2019 · 178 citations · Full text

Engineering, Augmented Reality, Interactive Marketing +9

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Patrick van Esch, J. Stewart Black · Australasian Marketing Journal (AMJ) · 2021 · 165 citations

Marketing Analytics, Artificial Intelligence, Entertainment Marketing +14

Rows per page

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