Concepedia

Chih-Hui Shieh

CS

3

Publications

333

Citations

3

H-Index

2019

Active since

Affiliations

National Kaohsiung University of Science and Technology(Current)

Auckland University of Technology

Kaohsiung Medical University

Chih-Hui Shieh is an author at National Kaohsiung University of Science and Technology specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2019–2020

3

Publications

3

AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention

Yingzi Xu, Chih-Hui Shieh, Patrick van Esch et al. · Australasian Marketing Journal (AMJ) · 2020 · 293 citations · Full text

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How location-based advertising elicits in-store purchase

Chih-Hui Shieh, Yingzi Xu, I-Ling Ling · Journal of Services Marketing · 2019 · 23 citations

, , +19

Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions

I-Ling Ling, Yi-Fen Liu, Chien‐Wei Lin et al. · Journal of Consumer Marketing · 2020 · 17 citations

, , +18

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