Concepedia

Alisha Horky

AH

8

Publications

448

Citations

8

H-Index

2014

Active since

Affiliations

Elon University(Current)

Radford University

University of North Alabama

Mississippi State University

Alisha Horky is an author at Elon University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionBrandingBusinessUser ExperienceBrand ManagementDigital Marketing

Publications per year

2014–2022

8

Publications

8

Why the little things matter: Exploring situational influences on customers' self-service technology decisions

Joel E. Collier, Robert Moore, Alisha Horky et al. · Journal of Business Research · 2014 · 131 citations

Customer Satisfaction, Self-service Technology, Behavioral Decision Making +11

Disruptive technology and AI in the banking industry of an emerging market

Akinyemi Paul Omoge, Prachi Gala, Alisha Horky · International Journal of Bank Marketing · 2022 · 88 citations

Artificial Intelligence, Customer Satisfaction, Banking Industry +21

Understanding the differences of public and private self-service technology

Joel E. Collier, Daniel L. Sherrell, Emin Babakus et al. · Journal of Services Marketing · 2014 · 84 citations

Customer Satisfaction, Private Sst Experience, Digital Marketing +18

#IHateYourBrand: adaptive service recovery strategies on Twitter

Alexandra K. Abney, Mark J. Pelletier, Toni-Rochelle S. Ford et al. · Journal of Services Marketing · 2017 · 83 citations

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +21

Exploring the Facebook Like: a product and service perspective

Mark J. Pelletier, Alisha Horky · Journal of Research in Interactive Marketing · 2015 · 29 citations

Engineering, Digital Marketing, Consumer Research +23

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