Concepedia

Alexandra K. Abney

AK

4

Publications

240

Citations

4

H-Index

2017

Active since

Affiliations

University of Alabama at Birmingham(Current)

Mississippi State University

Alexandra K. Abney is an author at University of Alabama at Birmingham specializing in marketing, management, and marketing insights.

Top concepts

MarketingManagementConsumer ResearchMarketing InsightsCustomer SatisfactionArtsSocial MediaCommunicationMedia MarketingSocial Computing

Publications per year

2017–2018

4

Publications

4

Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter

Joel E. Collier, Donald C. Barnes, Alexandra K. Abney et al. · Journal of Business Research · 2017 · 96 citations

Customer Experience, Customer Satisfaction, Service Research +8

#IHateYourBrand: adaptive service recovery strategies on Twitter

Alexandra K. Abney, Mark J. Pelletier, Toni-Rochelle S. Ford et al. · Journal of Services Marketing · 2017 · 83 citations

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +21

In their shoes: co-creating value from deaf/hearing perspectives

Alexandra K. Abney, Allyn White, Kevin J. Shanahan et al. · Journal of Services Marketing · 2017 · 32 citations

Music, American Deaf Culture, Customer Satisfaction +31

Intercollegiate Social Media Education Ecosystem

Alexandra K. Abney, Laurel Aynne Cook, Alexa K. Fox et al. · Journal of Marketing Education · 2018 · 29 citations

Creative Communications, Social Medium Monitoring, Digital Marketing +23

Rows per page

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