Concepedia
Statistics
Publications
7
Citations
501
H-Index
Active since
2015
Affiliations
University of North Carolina Wilmington(Current)
Mississippi State University
Radford University
University of Alabama at Birmingham
Elon University
Mark J. Pelletier is an author at University of North Carolina Wilmington specializing in marketing, social media, and customer engagement.
Publications per year
2015–2021
One size doesn’t fit all: a uses and gratifications analysis of social media platforms
Mark J. Pelletier, Alexandra Krallman, F. Gérard Adams et al. · Journal of Research in Interactive Marketing · 2020 · 202 citations
Social Sciences, Communication, Marketing +16
Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter
Joel E. Collier, Donald C. Barnes, Alexandra K. Abney et al. · Journal of Business Research · 2017 · 99 citations
Business, Social Psychology, Customer Relationship Management +11
#IHateYourBrand: adaptive service recovery strategies on Twitter
Alexandra K. Abney, Mark J. Pelletier, Toni-Rochelle S. Ford et al. · Journal of Services Marketing · 2017 · 83 citations
Business, Marketing, Marketing Management +17
Experiential Purchase Quality
Mark J. Pelletier, Joel E. Collier · Journal of Service Research · 2018 · 58 citations
Business, Marketing, Marketing Management +13
Exploring the Facebook Like: a product and service perspective
Mark J. Pelletier, Alisha Horky · Journal of Research in Interactive Marketing · 2015 · 29 citations
Business, Marketing, Marketing Management +15
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