Concepedia

Alexandra Krallman

AK

5

Publications

379

Citations

5

H-Index

2020

Active since

Affiliations

University of North Carolina Wilmington(Current)

University of Alabama at Birmingham

Alexandra Krallman is an author at University of North Carolina Wilmington specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCommunicationCustomer SatisfactionArtsSocial MediaMedia Marketing

Publications per year

2020–2024

5

Publications

5

One size doesn’t fit all: a uses and gratifications analysis of social media platforms

Mark J. Pelletier, Alexandra Krallman, F. Gérard Adams et al. · Journal of Research in Interactive Marketing · 2020 · 189 citations

Social Media Users, Digital Marketing, Online Communication +24

A signaling theory approach to relationship recovery

Husni Kharouf, Donald J. Lund, Alexandra Krallman et al. · European Journal of Marketing · 2020 · 80 citations · Full text

Customer Satisfaction, Relationship Recovery, Relationship Recovery Process +22

Customer delight during a crisis: understanding delight through the lens of transformative service research

Donald C. Barnes, Jessica Mesmer‐Magnus, Lisa L. Scribner et al. · Journal of service management · 2020 · 66 citations

Customer Experience, Customer Satisfaction, Crisis Management +22

The value disruption of uncivil other-customers during online service recovery

Todd J. Bacile, Alexandra Krallman, Jeremy S. Wolter et al. · Journal of Services Marketing · 2020 · 32 citations

Customer Experience, Customer Satisfaction, Digital Marketing +20

Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales

Shaoling Zhang, Tanya Tang, Alexandra Krallman · Journal of Business Research · 2024 · 12 citations

Rows per page

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